“If you were to shake all of the supplements out of the newspapers you have got heatset, coldset, and gravure in there, and as a punter you don’t care how it has been printed.”Įvents at Polestar have indeed seemed to result in a blurring of the old divides. There’s a market for long-run printing,” he states. “The Polestar debacle has proved two things: it’s a European market, and it’s not just a gravure or web offset market. Rather, there’s a market for long-run products, says Wyndeham Group chief executive Paul Utting, and these products might be produced using any number of printing technologies. It seems there’s no such thing as a straight up and down web offset market anymore. Recent seismic events involving the demise of Polestar – which was the country’s biggest commercial and publications printer – have certainly proved one thing.
